Marketing Efficiency Scorecard
Enter your sales and marketing data to see how efficiently your growth engine is performing.
Calculated performance metrics
Customer Acquisition Cost (CAC)
TBD
Average cost spent to acquire each new customer.
Customer Lifetime Value (CLTV)
TBD
Estimated total revenue a customer will generate over their relationship with your business.
Return on Marketing Investment (ROMI)
TBD
Percentage return on each dollar spent on sales and marketing.
Conversion Rate
TBD
Percentage of leads that become paying customers.
Growth Rate
TBD
Percentage increase or decrease in sales compared to the previous period.
Average Deal Size
TBD
Average revenue generated per new customer.
Cost Per Lead (CPL)
TBD
Average cost to generate each lead.
Customer Acquisition Cost (CAC)
TBD
Average cost spent to acquire each new customer.
Customer Lifetime Value (CLTV)
TBD
Estimated total revenue a customer will generate over their relationship with your business.
Return on Marketing Investment (ROMI)
TBD
Percentage return on each dollar spent on sales and marketing.
Conversion Rate
TBD
Percentage of leads that become paying customers.
Growth Rate
TBD
Percentage increase or decrease in sales compared to the previous period.
Average Deal Size
TBD
Average revenue generated per new customer.
Cost Per Lead (CPL)
TBD
Average cost to generate each lead.