We are dedicated to helping others succeed. Whether you are just starting out or are part of a forward-thinking company, we provide advice, guidance and services that can help you reach your objectives and goals.

We take a growth mindset approach to everything we do, which means that we are always looking for ways to improve and evolve.

If you want to chat about your challenges and learn how we can help, let’s chat.

Marketing is about finding ways to reach potential customers and convincing them to buy what you’re selling.

In today’s competitive marketplace, businesses are always looking for new ways to sell their products and services. However, the best strategy is often to simply stop trying to sell and instead focus on creating positive experiences.

By providing excellent customer service, delivering on promises, and creating an overall enjoyable experience, businesses can build trust and goodwill with potential customers. And when those customers are finally ready to buy, they’re more likely to choose a brand that they know and trust.

WCKD Marketing is an approach formulated by Cory Marazzo after independently helping over 150 businesses build their online presence and increase sales. It combines proven marketing strategies with targeted sales activity to improve brand equity and drive business growth.

This approach focuses on building a strong brand foundation and aligning individual marketing channels, then implementing a more comprehensive strategy to increase efficiency and value from marketing and sales efforts.

Regardless of scale, the goal is always to drive more insights with less resources to help inform decisions around marketing campaigns and opportunities for growth.

A marketing channel is a means of promoting products or services to reach and engage with the target audience. It includes various avenues such as websites, search engines, social media, email, content, and online advertising, among others.

A marketing strategy is a comprehensive plan or approach that outlines how a company or organization will achieve its marketing goals and objectives. It involves identifying target audiences, understanding their needs, and determining the most effective ways to promote and sell products or services. A well-crafted marketing strategy encompasses market research, positioning, pricing, promotion, and distribution to create a cohesive plan for success in the marketplace.

If you want to be successful in marketing, we first have to understand your company's objectives and how well it fits into the current market. Once we have a clear understanding of these things, we can start to formulate a plan for how to spend your marketing budget in a way that will achieve the desired results.

It's important to remember that not all marketing activities require a monetary investment; often, the most effective campaigns are those that make use of existing resources and tap into current trends.

With strategic planning and execution, any company can maximize its marketing budget and achieve its desired objectives. For example:

On a budget ($5,000 - $20,000)

If your budget is on the lower end, a more traditional linear approach may be best. This involves completing tasks in a sequential order, with each task building upon the previous one. While this can be slower and more predictable, it can also help to minimize risks and keep costs under control.

Healthy budget ($20,000 - $40,000)

If you have a larger budget, consider an agile approach. This involves simultaneously scaling multiple channels, which can lead to faster results. However, all the moving parts may feel overwhelming at times, but we’ll guide you through the entire process and ensure that everything stays on track.

High growth budget (over $40,000)

If fast growth is essential, you’ll need to have high output and be able to effectively assess and react to engagement data. This usually involves daily tasks, plus creating strategic resources for multiple customer touchpoints and journeys. By doing this, companies can increase their chances for success.

There is an exception to every rule

Every brand and marketplace has its own set of advantages and disadvantages. Always make time for experimentation and be ready to pivot in response to consumer requirements.

Founded in 2007 by Cory Marazzo as a website and SEO company. In 2015, we expanded and found success as an inbound marketing company. Our 2021 expansion saw us specialize in business growth, and we are now leaders and influencers in our local community. We offer a marketing program that delivers unmatched value, and we are constantly striving to improve and innovate so that we can better serve our clients. Thanks to our team of creative thinkers and doers, we have become a trusted name in the industry, and we are looking forward to continued growth in the years to come.

You can begin onboarding right away, and the project typically kicks off within 2 weeks.

We are always looking for talented and ambitious individuals to join our team. Right now, we do not have any open positions, but that could change at any time.

Send your resume to apply@wckd.ca