Marketing Strategy and Implementation

We cut through the jargon to make marketing straightforward for businesses of all sizes. Our services, strategies, and tools protect your brand while clarifying today's complex digital landscape. We're focused on growth through accessible, effective marketing.

We're focused on long-term success, not just short-term wins. Our goal is to build a strong marketing foundation tailored to your needs that can be improved over time.

Here's how we work:

  • Define goals and budget
  • Evaluate opportunities
  • Create a project plan
  • Schedule milestones
  • Launch and support
  • Monitor, adjust, and optimize
  • Provide progress reporting
  • Remain flexible

Our straightforward approach revolves around collaboration, efficiency, and planning. We work together to address your specific business needs - whether it's a new website, improving accessibility, or evolving an existing marketing strategy. Our commitment extends beyond project completion.



Cory Marazzo

Founder at WCKD®, Inc.

Cory Marazzo with his dog, Callie

Founder's Message

Marketing is an essential part of any business, but it’s also one of the most difficult aspects to get right. There are so many different factors to consider, and it can be hard to know where to start.

At WCKD®, Inc., we provide technical leadership to help our clients succeed in all areas of marketing, from vision and strategy to execution and analysis.

With our help, you will overcome challenges in the short-term while setting your business up for success in the long-term.


Our Services

With WCKD Marketing, you get:

Brand Development

We help define and build your brand identity through logo design, messaging, visual assets, and more.

Online Presence

From your website to social media, we establish and manage your digital real estate to attract customers.

Marketing and Advertising

Our data-driven campaigns, whether online ads or events, connect you with the right audience.

Sales Cycle Support

We optimize your sales process, generate leads, and integrate tools to convert interest into revenue.

Optimize Performance

We track performance and continuously improve your marketing with the latest innovations.

Whether it’s a one-time project or an ongoing journey, we’ll be there for your team and provide expertise from start to finish.


Our Work

DO Inc. -

  • Brand development
  • Graphic design
  • Web design/development

Project Summary

Our partnership with DLVR Only is as deep as it gets. We're the lead creative team for their brands and provide end-to-end marketing services.

Fawcett Farm - a new visual identity for a new generation family farm.

  • Logo design
  • Branding
  • Graphic design

Project Summary

Fawcett Farm is a family-run operation that is committed to agricultural revitalization and environmental conservation. We were lucky enough to be part of their journey, having been asked to help design a logo and visual identity for their project.

With Fawcett Farm as an example, it's clear that small-scale agricultural operations can make a positive impact in the community.

Wildlife Connection for Protection - a project concept designed to introduce an exciting new brand through a subscription-based website platform.

  • Brand strategy
  • Logo design
  • Web design

Project Summary

WCFP was a concept project for a subscription-based website that engaged nature enthusiasts, conservation advocates, and wildlife lovers. It aimed to provide exclusive content, educational resources, and immersive experiences while raising funds and ensuring transparent use of those funds. Users could "Connect to Protect," to follow registered wild animals, and access valuable resources. Wildlife centres could register animals and contribute information.

Leaside Therapy Centre - a new staff directory that makes it easier for people to connect with a therapist.

  • Copywriting
  • Web design
  • Development
View live site link

Project Summary

Doug Flutie's Maximum Football 2020 - a custom website to promote the launch of a new video game.

  • Content strategy
  • Web design
  • Development
  • SEO
  • Email marketing

Project Summary

We were hired by Canuck Play to improve their online presence and launch a website for their upcoming video game release, Doug Flutie’s Maximum Football 2020.

We completed a digital needs assessment and provided social media training. We also cleaned up their brand presence on Google Search Results Page and third-party websites.

Leading up to the launch announcement, Canuck Play placed a billboard ad near a sports stadium and we launched a teaser page to collect email addresses.

Additional awareness was earned from local media and directly connecting with potential customers, influential individuals, and organizations that had a strong relationship with the target audience.

On game launch day, we transitioned the teaser page to a lightweight microsite. And shared over 6600 email addresses of people who opt-in to receive the game launch announcement email. As a result, Canuck Play had their most successful game launch to date.



We’re on a mission to make marketing simpler, smarter, and more ethical

Merging inbound and outbound strengths for high-performance marketing.

Tailored Approach

We adopt a project-first method, customizing strategies to meet specific client needs.

Strategic Planning

We begin with yearly plans, break them into quarterly sprints, and provide monthly details for precise alignment.


Quarterly sprints ensure flexibility, enabling us to adjust strategies as required.

Data-Driven Refinement

We continually evaluate and adjust strategies based on performance and feedback.


Our close client collaboration ensures alignment with their vision and expectations.


About Us

Growth-Focused Marketing

We simplify the complexities of marketing and provide expertise from start to finish. Our data-driven strategies empower businesses to achieve their goals.

Focused on Your Success

Your success is our success. We empower businesses of all sizes through effective and ethical marketing.

Expert Strategies & Support

Our team provides the expertise, strategies and support you need. We bring clarity to marketing so you can focus on business growth.

Positive Change Through Marketing

We believe marketing should benefit both business and society. Our inspiration is using marketing ethically to empower growth.

Customized Approach

We take a customized approach focused on your unique business goals and needs. Our data-backed strategies are tailored for your target audience.

Full Service Marketing

We handle your complete marketing needs from initial strategy to execution and analysis. Our full service expertise drives results while you focus on your core business.



We exist to help business leaders and entrepreneurs who want more than the basics.



We deliver brand experiences through storytelling, design, and technology.



Guided by knowledge and experience, we provide strategic insights for impactful brand journeys.



Building a great company takes time. We’re here to support the journey.

Smarter marketing and better results.

WCKD is a full-service marketing agency that will help you succeed.

Let's grow your business together!

Frequently asked questions

We are dedicated to helping others succeed. Whether you are just starting out or are part of a forward-thinking company, we provide advice, guidance and services that can help you reach your objectives and goals.

We take a growth mindset approach to everything we do, which means that we are always looking for ways to improve and evolve.

If you want to chat about your challenges and learn how we can help, let’s chat.

Marketing is about finding ways to reach potential customers and convincing them to buy what you’re selling.

In today’s competitive marketplace, businesses are always looking for new ways to sell their products and services. However, the best strategy is often to simply stop trying to sell and instead focus on creating positive experiences.

By providing excellent customer service, delivering on promises, and creating an overall enjoyable experience, businesses can build trust and goodwill with potential customers. And when those customers are finally ready to buy, they’re more likely to choose a brand that they know and trust.

WCKD Marketing is an approach formulated by Cory Marazzo after independently helping over 150 businesses build their online presence and increase sales. It combines proven marketing strategies with targeted sales activity to improve brand equity and drive business growth.

This approach focuses on building a strong brand foundation and aligning individual marketing channels, then implementing a more comprehensive strategy to increase efficiency and value from marketing and sales efforts.

Regardless of scale, the goal is always to drive more insights with less resources to help inform decisions around marketing campaigns and opportunities for growth.

A marketing channel is a means of promoting products or services to reach and engage with the target audience. It includes various avenues such as websites, search engines, social media, email, content, and online advertising, among others.

A marketing strategy is a comprehensive plan or approach that outlines how a company or organization will achieve its marketing goals and objectives. It involves identifying target audiences, understanding their needs, and determining the most effective ways to promote and sell products or services. A well-crafted marketing strategy encompasses market research, positioning, pricing, promotion, and distribution to create a cohesive plan for success in the marketplace.

If you want to be successful in marketing, we first have to understand your company's objectives and how well it fits into the current market. Once we have a clear understanding of these things, we can start to formulate a plan for how to spend your marketing budget in a way that will achieve the desired results.

It's important to remember that not all marketing activities require a monetary investment; often, the most effective campaigns are those that make use of existing resources and tap into current trends.

With strategic planning and execution, any company can maximize its marketing budget and achieve its desired objectives. For example:

On a budget ($5,000 - $20,000)

If your budget is on the lower end, a more traditional linear approach may be best. This involves completing tasks in a sequential order, with each task building upon the previous one. While this can be slower and more predictable, it can also help to minimize risks and keep costs under control.

Healthy budget ($20,000 - $40,000)

If you have a larger budget, consider an agile approach. This involves simultaneously scaling multiple channels, which can lead to faster results. However, all the moving parts may feel overwhelming at times, but we’ll guide you through the entire process and ensure that everything stays on track.

High growth budget (over $40,000)

If fast growth is essential, you’ll need to have high output and be able to effectively assess and react to engagement data. This usually involves daily tasks, plus creating strategic resources for multiple customer touchpoints and journeys. By doing this, companies can increase their chances for success.

There is an exception to every rule

Every brand and marketplace has its own set of advantages and disadvantages. Always make time for experimentation and be ready to pivot in response to consumer requirements.

Founded in 2007 by Cory Marazzo as a website and SEO company. In 2015, we expanded and found success as an inbound marketing company. Our 2021 expansion saw us specialize in business growth, and we are now leaders and influencers in our local community. We offer a marketing program that delivers unmatched value, and we are constantly striving to improve and innovate so that we can better serve our clients. Thanks to our team of creative thinkers and doers, we have become a trusted name in the industry, and we are looking forward to continued growth in the years to come.

You can begin onboarding right away, and the project typically kicks off within 2 weeks.

We are always looking for talented and ambitious individuals to join our team. Right now, we do not have any open positions, but that could change at any time.

Send your resume to