WCKD Marketing Company Overview
Introduction
Founded by Cory Marazzo, WCKD Marketing is the result of years of experience helping businesses optimize marketing, sales, and technology for sustainable growth since 2006.
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WCKD Marketing includes:
Company
Name: WCKD Marketing, Inc.
Operating as: WCKD Marketing, WCKD®, Inc.
Legal Structure: Corporation
Year Established: 2006
Year Incorporated: 2018
Headquarters: Markham, ON, Canada
Mission Statement
Our mission is to accelerate business growth and transform brands by reshaping their perception, identity, and market positioning. We achieve this by leveraging strategic insights, creative solutions, and continuously refining our approach based on real-time feedback and market shifts.
Vision Statement
To make the WCKD Marketing system the standard for brand development, marketing, and sales.
Values
- Lead with integrity
- Build strong, scale smart
- Empower communities
- Win together
- Relentlessly improve
Core Products and Services
Brand Building
Building a strong brand that fosters trust, differentiates you from the competition, and cultivates customer loyalty.
Benefits: Increased trust, competitive advantage, customer loyalty.
Online Presence
Optimizing your website and managing your online reputation to ensure visibility, accessibility, and positive engagement with your target audience 24/7.
Benefits: Improved visibility, accessibility, positive reputation, 24/7 engagement.
Campaigns
Developing targeted campaigns that reach the right people with the right message, generate qualified leads, and drive conversions.
Benefits: Targeted reach, qualified leads, increased conversions.
Sales Enablement
Empowering your sales team with the tools and resources they need to close deals effectively and streamline your sales process.
Benefits: More effective sales team, streamlined sales process, increased deal closure rates.
Optimization
Tracking your marketing efforts, analyzing the data, and continuously optimizing your strategy to ensure you're getting the best possible return on your investment.
Benefits: Data-driven decisions, maximized ROI, continuous improvement.
Market & Industry
Industry: Marketing & Advertising
Market Position: TBD
Target Market: Focusing primarily on mid-market businesses while still supporting startup and small businesses.
Geographic Reach: With a strong presence in Ontario, WCKD Marketing is committed to serving clients across North America.
Business Model
We operate with a hybrid service + subscription model, offering both project-based services and monthly/annual subscription plans.
Key Differentiators
TBD
Milestone Achievements
- WCKD Marketing has helped 200+ businesses optimize marketing, sales, and technology for sustainable growth.
- Rated top 3 best web designer in Peterborough, ON.
- Receive a Recognition of Excellence Award from Innovation Cluster, acknowledging our valuable contributions as a knowledge partner in supporting startups in Peterborough, ON.
- Achieved Google Partner status.
- Rebranded as WCKD Marketing®, Inc. (formerly, It's a Design Thing).
Future Goals and Strategy
Our goal is to establish WCKD Marketing as a leading framework for brand development, marketing, and sales. To achieve this, we’re systematizing our proven methodology. By leveraging AI technology and developing proprietary tools and resources, we aim to streamline execution, reduce complexity, and accelerate go-to-market timelines. This approach will provide a more efficient and valuable experience for all stakeholders, helping businesses thrive and succeed in an ever-evolving landscape.