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This is WCKD Marketing

A System for Predictable Growth

WCKD Marketing is a strategic partner for service businesses navigating modern complexity. We were founded on a simple but powerful belief: that every ambitious business deserves a marketing strategy as serious as its ambitions. We replace the guesswork and wasted resources common in our industry with the WCKD Marketing OS—a proven framework that combines a clear client journey, deep expertise, and a proprietary toolkit to build a reliable engine for your success. Our commitment is to maximize the value of every investment and turn your marketing into a compounding asset for your business.

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WCKD Marketing includes:

Company

Name: WCKD Marketing, Inc.
Operating as: WCKD Marketing, WCKD®, Inc., W/M®
Legal Structure: Corporation
Year Founded: 2006
Year Incorporated: 2018
Headquarters: Markham, ON, Canada
Industry: Marketing & Advertising

Our Story

Founded in 2006 by Cory Marazzo, WCKD Marketing is built on nearly two decades of in-the-trenches experience helping over 200 businesses align their marketing, sales, and technology to achieve sustainable growth. Based in Markham, Ontario, and serving clients across North America, we are a dedicated team focused on building long-term partnerships.

  • Mission: To support entrepreneurs with strategic marketing that transforms vision into value.
  • Vision To make the WCKD Marketing system the standard for brand development, marketing, and sales.

Our Core Capabilities

We apply our knowledge across five key areas—the Pillars of Growth. While each can deliver standalone value, their true power is realized when they work together as a cohesive system.

  • Brand Development: We build a strong brand that fosters trust, differentiates you from the competition, and cultivates customer loyalty, ensuring your marketing is cohesive and purposeful. Benefits: Increased trust, competitive advantage, customer loyalty.

  • Online Presence: We build your inbound lead engine by optimizing your website, SEO, and online profiles, improving your visibility and creating a positive reputation that engages clients 24/7. Benefits: Improved visibility, accessibility, positive reputation, 24/7 engagement.

  • Targeted Campaigns: We develop marketing campaigns that reach the right people with the right message, generating a predictable stream of qualified leads and driving measurable conversions. Benefits: Targeted reach, qualified leads, increased conversions.

  • Sales Enablement and Readiness: We empower your sales team with the tools, content, and processes they need to increase their conversion rate and close more deals, faster. Benefits: More effective sales team, streamlined sales process, increased deal closure rates.

  • Performance Optimization: We track your marketing efforts and analyze the data to make data-driven decisions, ensuring you're getting the best possible return on your investment. Benefits: Data-driven decisions, maximized ROI, continuous improvement.

Our Market Position

WCKD Marketing occupies a unique space between a creative agency and a growth consultancy. We serve service-based businesses—from B2B to B2C, startups to scale-ups—helping them align brand, marketing, and sales with a system built for long-term scalability.

We operate with a flexible engagement model, offering both project-based services for specific needs and monthly/annual retainer plans for ongoing, strategic partnerships.

Key Differentiators

  • System-Driven Approach: We don't just offer services; we implement a complete operating system for growth that provides clarity and predictable results.
  • Proprietary Toolkit: We build and include our own simplified tools (like WCKD Forms and WCKD Sites) to increase efficiency and reduce your overhead, so you invest in strategy, not bloated software.
  • Dedicated Specialist: You partner directly with a senior-level WCKD Marketing Specialist who serves as your strategic guide, ensuring a deep understanding of your business and a focus on tangible results.

Milestone Achievements

  • Guided over 200 businesses to sustainable growth since 2006.
  • Launched proprietary tools, including WCKD Forms and WCKD Sites, to increase efficiency and value.
  • Received the Recognition of Excellence Award from the Innovation Cluster for valuable contributions to the startup community.
  • Rated top 3 best web designer in Peterborough, ON.
  • Achieved Google Partner status, recognizing our expertise in digital advertising.
  • Rebranded as WCKD Marketing®, Inc. (formerly, It's a Design Thing).

Future Outlook

Our goal is to establish the WCKD Marketing OS as a leading framework for business growth. We are systematizing our proven methodology and leveraging technology to streamline execution, reduce complexity, and accelerate go-to-market timelines for our clients, helping them thrive in an ever-evolving landscape.